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New SF Express verification service counters China counterfeiting
SHENZHEN's SF Express has launched its "SF Certified International Shipping" (SF CIS)verification service, featuring visual branding that verifies packages are being handled by SF Express personnel from start to finish, reports New York's Air Cargo World.
Launched in response to China's widespread counterfeiting, SF Express International chief David William Adams, said "proving their products are actually shipped from overseas is a common challenge for overseas sellers".
Chinese consumers are willing to pay a premium for imports, but that same demand has spurred counterfeiters to go the extra mile, making it hard for retailers to prove the authenticity of their products, he said.
As a major importer in the e-commerce sector, SF Express hopes to leverage its reputation, and end-to-end control of the transport chain, to bolster sales for its customers, said a company statement.
Mr Adams said that SF Express' new offering was "providing a visual stamp certifying these cross-border shipments originated in overseas countries, which raises confidence among online shoppers in China."
The SF CIS stamp also appears on e-air-waybills, which can provide real-time tracking and international end-to-end visibility of the package. The service is currently available from 13 countries, across North America, Europe, Asia and Australia.
SF Express said that Chinese shoppers valued full track-and-trace transparency on their cross-border purchases.
"With the CIS stamp, overseas merchants will be able to leverage SF's brand value and trust to increase confidence among their customers, as well as suppliers and fellow merchants," Mr Adams said.
Launched in response to China's widespread counterfeiting, SF Express International chief David William Adams, said "proving their products are actually shipped from overseas is a common challenge for overseas sellers".
Chinese consumers are willing to pay a premium for imports, but that same demand has spurred counterfeiters to go the extra mile, making it hard for retailers to prove the authenticity of their products, he said.
As a major importer in the e-commerce sector, SF Express hopes to leverage its reputation, and end-to-end control of the transport chain, to bolster sales for its customers, said a company statement.
Mr Adams said that SF Express' new offering was "providing a visual stamp certifying these cross-border shipments originated in overseas countries, which raises confidence among online shoppers in China."
The SF CIS stamp also appears on e-air-waybills, which can provide real-time tracking and international end-to-end visibility of the package. The service is currently available from 13 countries, across North America, Europe, Asia and Australia.
SF Express said that Chinese shoppers valued full track-and-trace transparency on their cross-border purchases.
"With the CIS stamp, overseas merchants will be able to leverage SF's brand value and trust to increase confidence among their customers, as well as suppliers and fellow merchants," Mr Adams said.
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