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HKTDC hosts SmartBiz Expo, Asian E-tailing Summit at convention centre

CHANGING economics and an evolving digital era pose challenges as well as offer opportunities for small and medium size enterprises, said Hong Kong Trade and Development Council (HKTDC) executive director Margaret Fong.

Speaking to Hong Kong's SmartBiz Expo and the Asian E-tailing Summit, she said: "For many brick and mortar retailers, e-tailing is both an important business driver and a survival tool."

The HKTDC- organised one-day event offered a one-stop platform for business professionals and online retail experts to examine the latest sourcing trends and market intelligence. 

Said Ms Fong: "The Asian E-tailing Summit provides a platform for the retail and other sectors to come together to explore what the future holds, as it examines topical issues ranging from the impact of rising digital consumption to how e-tailing disrupts traditional import and export."

Focusing on Asia, sessions centred on digital consumption, cross-border e-commerce and social commerce and omni-channel strategies, while examining the challenges and opportunities presented by e-tailing.

The morning plenary session discussed the impact of rising digital consumption on the world economy. Speakers included Kiril Popov, senior analyst, Fung Global Retail & Technology; Dai Feng Jun, general manager, Hong Kong Suning Commerce Co; Yang Tao, founder and CEO, Kilimall International; Giulio Xiloyannis, managing director, ZALORA and William Ip, director, Large Enterprise, Hong Kong, Korea and Taiwan, PayPal.
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