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Clearwater sells clams direct to customers in China via e-commerce
CLEARWATER Seafoods, a Nova Scotia-based seafood harvester, processor and distributor, has started selling Arctic surf clam directly to consumers in China, according to Alibaba Group news hub Alizila.
The company launched a flagship store on Alibaba-owned Tmall in September 2016 to tap e-commerce opportunities in selling to consumers in China, reported New York's Air Cargo World.
In 2015, Clearwater drastically increased its production of Arctic surf clams with the launch of its fishing vessel Belle Carnell, necessitating the move from business-to-business distribution only to selling directly to consumers.
Onboard the vessel, clams are de-shelled, frozen and bulk-packed within 45 minutes of being harvested, said Clearwater vice president of global marketing Don Holdsworth. China consumes 35 per cent of all global seafood production, according to Alizila.
In addition to Tmall, Clearwater expanded its direct-to-consumer offerings in China by selling through Alibaba-owned supermarket chain Hema. Clearwater is currently selling frozen lobster and sea scallops with Alibaba-owned markets in addition to sea clams.
The company launched a flagship store on Alibaba-owned Tmall in September 2016 to tap e-commerce opportunities in selling to consumers in China, reported New York's Air Cargo World.
In 2015, Clearwater drastically increased its production of Arctic surf clams with the launch of its fishing vessel Belle Carnell, necessitating the move from business-to-business distribution only to selling directly to consumers.
Onboard the vessel, clams are de-shelled, frozen and bulk-packed within 45 minutes of being harvested, said Clearwater vice president of global marketing Don Holdsworth. China consumes 35 per cent of all global seafood production, according to Alizila.
In addition to Tmall, Clearwater expanded its direct-to-consumer offerings in China by selling through Alibaba-owned supermarket chain Hema. Clearwater is currently selling frozen lobster and sea scallops with Alibaba-owned markets in addition to sea clams.
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