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UPS starts Packaging Innovation to make e-commerce a better experience
US parcel giant UPS has teamed up with Sealed Air Corporation to open a Packaging Innovation Centre in Louisville, Kentucky, to meet the demands of the booming e-commerce market.
The new centre aims to help solve the packaging and shipping challenges of e-commerce retailers by "maximising efficiency, minimising waste, reducing shipping costs, and increasing brand affinity," reported London's Air Cargo News.
"UPS customers don't just need supply chain innovation. They also need packaging innovation. Our partnership with Sealed Air, and the new Packaging Innovation Centre, will allow UPS to bring a more complete set of solutions as we help customers re-imagine their entire supply chains, including packaging," said UPS chief commercial officer Alan Gershenhorn.
According to UPS, traditional "brick-and-mortar supply chains" have been designed to move in a linear fashion with standard-sized packaging sent from a supplier to a warehouse. From the warehouse, products are sent to a store, where they are unboxed and placed on shelves.
In this model, according to UPS, "consumers never see secondary or tertiary packaging. In the new e-commerce world, everything is upended and consumers now see, touch and need to dispose of packaging on a more regular basis, said UPS chief commercial officer Alan Gershenhorn.. "As a result, what consumers think about a brand increasingly starts with their experience with a product's packaging."
Director of consumer goods and apparel and retail at UPS, Louis Dejianne, said: "Retailers are looking to recreate that great customer experience as we enter into the e-commerce world, a world where you send a package directly to the consumer's house.
The new centre aims to help solve the packaging and shipping challenges of e-commerce retailers by "maximising efficiency, minimising waste, reducing shipping costs, and increasing brand affinity," reported London's Air Cargo News.
"UPS customers don't just need supply chain innovation. They also need packaging innovation. Our partnership with Sealed Air, and the new Packaging Innovation Centre, will allow UPS to bring a more complete set of solutions as we help customers re-imagine their entire supply chains, including packaging," said UPS chief commercial officer Alan Gershenhorn.
According to UPS, traditional "brick-and-mortar supply chains" have been designed to move in a linear fashion with standard-sized packaging sent from a supplier to a warehouse. From the warehouse, products are sent to a store, where they are unboxed and placed on shelves.
In this model, according to UPS, "consumers never see secondary or tertiary packaging. In the new e-commerce world, everything is upended and consumers now see, touch and need to dispose of packaging on a more regular basis, said UPS chief commercial officer Alan Gershenhorn.. "As a result, what consumers think about a brand increasingly starts with their experience with a product's packaging."
Director of consumer goods and apparel and retail at UPS, Louis Dejianne, said: "Retailers are looking to recreate that great customer experience as we enter into the e-commerce world, a world where you send a package directly to the consumer's house.
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