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DHL now logistics partner of Council of Fashion Designers of America

GERMANY's DHL, a leading logistics provider, has signed an agreement with the Council of Fashion Designers of America (CFDA) to be the American fashion trade organisation's official logistics partner.

New York-based CFDA represents 500 clothing, accessory and jewellery designers.

"We are thrilled to be working with CFDA as a way to help industry players to find ways to strengthen their global reach," said DHL Express regional marketing chief Christine Nashick.

DHL will with CFDA's innovation partner, Accenture to look at the future of the industry's supply chain to help fashion designers more effectively use global supply chains.

"We expect this study to be of particular help to emerging designers in helping them grow their business by adopting new approaches for their supply chain that are more in sync with customers' shopping behaviour," said Ms Nashick.

DHL will also present several "CFDA Conversations," which are live-streamed and filmed, with topics geared to a targeted segment of the CFDA membership.

In addition, DHL Express will hold informal "office hours" meetings with member designers to showcase the company's global leadership in logistics and e-commerce.

"CFDA is committed to helping our members expand their businesses globally," said CFDA president Steven Kolb. "Those efforts will accelerate greatly through our new partnership with DHL, which will aid both emerging and established brands alike."