News Content
More online shoppers buying via mobile phones, UPS survey finds
ONLINE shoppers, who typically make two or more purchases every three months, are changing the retail landscape, a United Parcel Service (UPS) survey found, reports American Shipper.
These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, the study found.
For the first time in the study's five-year history, more than half (51 per cent) of all purchases made by respondents were made online, up from 48 per cent in 2015.
揅onsumers are skilled at using technology to their advantage and thrive on gathering information when shopping," said UPS marketing officer Teresa Finley.
揟his year's UPS study revealed that 45 per cent of online shoppers love the thrill of hunting for and finding great deals, and that physical stores continue to play an important role in that experience.
"The challenge is how to best engage with shoppers to fulfill their desires," she said.
Shoppers increasingly are using multiple channels to shop rather than simply relying on physical stores.
Seventeen per cent of consumers said they plan to shop less in store, shifting time to their electronic devices.
The use of mobile phones was up 10 points (to 77 per cent) over the past two years, and retailers are responding, the UPS study said.
Online shoppers reported a better overall mobile experience, with satisfaction up eight points (to 73 per cent) compared with last year.
Social media's influence on purchasing decisions is up nine points (to 34 per cent) in the last year with nearly a quarter of respondents (23 per cent) having made purchases through social media sites.
Some traditional online retailers are experimenting with showrooms without inventory to provide consumers with the opportunity to examine products at a physical location before buying them online, and one in six shoppers say they have visited such retailers.
These locations are finding some initial success with millennials, women and urban shoppers.
These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, the study found.
For the first time in the study's five-year history, more than half (51 per cent) of all purchases made by respondents were made online, up from 48 per cent in 2015.
揅onsumers are skilled at using technology to their advantage and thrive on gathering information when shopping," said UPS marketing officer Teresa Finley.
揟his year's UPS study revealed that 45 per cent of online shoppers love the thrill of hunting for and finding great deals, and that physical stores continue to play an important role in that experience.
"The challenge is how to best engage with shoppers to fulfill their desires," she said.
Shoppers increasingly are using multiple channels to shop rather than simply relying on physical stores.
Seventeen per cent of consumers said they plan to shop less in store, shifting time to their electronic devices.
The use of mobile phones was up 10 points (to 77 per cent) over the past two years, and retailers are responding, the UPS study said.
Online shoppers reported a better overall mobile experience, with satisfaction up eight points (to 73 per cent) compared with last year.
Social media's influence on purchasing decisions is up nine points (to 34 per cent) in the last year with nearly a quarter of respondents (23 per cent) having made purchases through social media sites.
Some traditional online retailers are experimenting with showrooms without inventory to provide consumers with the opportunity to examine products at a physical location before buying them online, and one in six shoppers say they have visited such retailers.
These locations are finding some initial success with millennials, women and urban shoppers.
Latest News
- For the first time, tianjin Port realized the whole process of dock operati...
- From January to August, piracy incidents in Asia increased by 38%!The situa...
- Quasi-conference TSA closes as role redundant in mega merger world
- Singapore says TPP, born again as CPTPP, is now headed for adoption
- Antwerp posts 5th record year with boxes up 4.3pc to 10 million TEU
- Savannah lifts record 4 million TEU in '17 as it deepens port
