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UPS launches 'United Problem Solvers' campaign to drum up Asia business
UNITED Parcel Service (UPS) has unveiled a new marketing campaign message, "UPS United Problem Solvers", to communicate its capabilities to solve problems for customers.
"Old business models are being challenged by transformative forces - technological advancements, emerging markets becoming more accessible, cost pressures, increasingly demanding customer expectations - in the global economy, as the role of supply chains become broader and more vital to trade," said UPS Hong Kong and Macau managing director Steven Wong.
Highlights of the campaign include reduced intra-Asia transit times by up to one day across 35 trade lanes connecting 41 markets; expanded geographical reach of the company's network in five markets covering 48 cities across Asia; and the provision of customs brokerage and trade management services, particularly, for the high-tech and retail sectors.
"Old business models are being challenged by transformative forces - technological advancements, emerging markets becoming more accessible, cost pressures, increasingly demanding customer expectations - in the global economy, as the role of supply chains become broader and more vital to trade," said UPS Hong Kong and Macau managing director Steven Wong.
Highlights of the campaign include reduced intra-Asia transit times by up to one day across 35 trade lanes connecting 41 markets; expanded geographical reach of the company's network in five markets covering 48 cities across Asia; and the provision of customs brokerage and trade management services, particularly, for the high-tech and retail sectors.
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