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Kenyan flower farms take lead in this year's floral peak season
IAG CARGO says flowers destined for the US have increased over 50 per cent year on year with direct sourcing to farmers mostly coming from Kenya.
This increase in shipments reflects a wider trend: increased e-commerce capabilities have enabled buyers, particularly in the US, to source flowers directly from farmers.
Purchasing directly from the source means that buyers can order exactly what they require.
"We always anticipate that key calendar dates, such as Valentine's Day and All Saints Day, will see an upswing in flowers from their origin markets to destinations across our network." said IAG commercial chief David Shepherd.
"What's interesting is the increasing move by buyers to source flowers directly from farmers, in addition to the traditional auctions.
"This means they're able to get what they need much quicker, owing to better connections and the boom of e-commerce. It's great to connect local growers and help bring their products to market."
This increase in shipments reflects a wider trend: increased e-commerce capabilities have enabled buyers, particularly in the US, to source flowers directly from farmers.
Purchasing directly from the source means that buyers can order exactly what they require.
"We always anticipate that key calendar dates, such as Valentine's Day and All Saints Day, will see an upswing in flowers from their origin markets to destinations across our network." said IAG commercial chief David Shepherd.
"What's interesting is the increasing move by buyers to source flowers directly from farmers, in addition to the traditional auctions.
"This means they're able to get what they need much quicker, owing to better connections and the boom of e-commerce. It's great to connect local growers and help bring their products to market."
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