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Women in Trucking contracts MindShare Strategies to build skills
THE Women in Trucking Association has selected MindShare Strategies to provide support in operations, strategy, and membership growth and retention, reports the American Journal of Transportation.
MindShare Strategies provides clients in the transport and logistics with a range of marketing, sales and management skills.
This expanded relationship follows after MindShare Strategies helped Women In Trucking to successfully launch its inaugural "Accelerate!" Conference & Expo last September.
The association, with the help of MindShare Strategies, will be hosting its second annual conference November 7-9 in Dallas.
"Women In Trucking plays a significant role in advancing the roles of women in the industry, promoting their accomplishments, and minimising obstacles they face," said association CEO Ellen Voie.
"As we continue to advance our mission and expand our membership and influence, we will need more advanced and scalable association management capabilities and resources," she said.
"As an association management company that focuses in commercial freight transportation and logistics, MindShare Strategies is the ideal solution for us," Ms Voie said.
Said Mindshare Strategies senior partner Brian Everett: "We are thrilled to offer Women In Trucking expanded association management expertise and resources that will advance their mission which is so critical to the North American transportation and logistics industry."
For more information on the Women In Trucking Association, visit www.WomenInTrucking.org.
MindShare Strategies provides clients in the transport and logistics with a range of marketing, sales and management skills.
This expanded relationship follows after MindShare Strategies helped Women In Trucking to successfully launch its inaugural "Accelerate!" Conference & Expo last September.
The association, with the help of MindShare Strategies, will be hosting its second annual conference November 7-9 in Dallas.
"Women In Trucking plays a significant role in advancing the roles of women in the industry, promoting their accomplishments, and minimising obstacles they face," said association CEO Ellen Voie.
"As we continue to advance our mission and expand our membership and influence, we will need more advanced and scalable association management capabilities and resources," she said.
"As an association management company that focuses in commercial freight transportation and logistics, MindShare Strategies is the ideal solution for us," Ms Voie said.
Said Mindshare Strategies senior partner Brian Everett: "We are thrilled to offer Women In Trucking expanded association management expertise and resources that will advance their mission which is so critical to the North American transportation and logistics industry."
For more information on the Women In Trucking Association, visit www.WomenInTrucking.org.
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