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Holiday shoppers' online purchases driven by low cost more than speed
IT's predicted that a record number of online transactions will be conducted over Christmas in North America, and one of the key factors in using the Internet is cost rather than speed, according to a Canadian survey.
In a series of interviews with Canadian and American consumers between December 23, 2014 and February 4, 2015, Canada's Purolater International and Stony Brook University Centre for Survey Research found that 78 per cent of respondents from Canada and 58 per cent in the States selected shipping that took four days or longer.
Almost half of Canadian shoppers listed taxes and tariffs on goods as a "very important" factor in their decision to buy online. Most online shoppers in both countries saw postal service as an acceptable alternative.
The survey also showed that 55 per cent of American shoppers and 65 per cent of Canadians will very often or always adjust their delivery date to a longer period to reduce shipping costs.
According to data collected by Adobe, Cyber Monday sales on November 30 were expected to rise by 12 per cent, compared to a year earlier, to top US$3 billion. Adobe based the figure on data aggregated from 125 million visits to 4,500 retail websites.
Adobe also said that the problem of out-of-stock items hit record levels during Cyber Monday 2015, with 13 out of every 100 products resulting in an out-of-stock message, twice the normal rate.
In a series of interviews with Canadian and American consumers between December 23, 2014 and February 4, 2015, Canada's Purolater International and Stony Brook University Centre for Survey Research found that 78 per cent of respondents from Canada and 58 per cent in the States selected shipping that took four days or longer.
Almost half of Canadian shoppers listed taxes and tariffs on goods as a "very important" factor in their decision to buy online. Most online shoppers in both countries saw postal service as an acceptable alternative.
The survey also showed that 55 per cent of American shoppers and 65 per cent of Canadians will very often or always adjust their delivery date to a longer period to reduce shipping costs.
According to data collected by Adobe, Cyber Monday sales on November 30 were expected to rise by 12 per cent, compared to a year earlier, to top US$3 billion. Adobe based the figure on data aggregated from 125 million visits to 4,500 retail websites.
Adobe also said that the problem of out-of-stock items hit record levels during Cyber Monday 2015, with 13 out of every 100 products resulting in an out-of-stock message, twice the normal rate.
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