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FedEx to employ local staff in Asia Pacific to better serve SMEs
FEDEX Express has announced that it will be employing "locals" to provide global solutions to customers in Asia Pacific.
To market its new policy, the company is launching an advertising campaign, "FedEx. Solutions Powered by People," to demonstrate how the local knowledge and expertise of its team members in Asia Pacific combined with the strength of its global network, create opportunities for businesses at home and abroad.
Commencing in early November, the campaign will be rolled out in China, Hong Kong, Japan, Taiwan, Singapore and South Korea. This year's campaign is targeted towards small and medium-sized customers, which account for 90 per cent of all the businesses in the Asia Pacific region.
"While the FedEx global footprint spans more than 220 countries around the world, it is through the insights and expertise of our local people that we excel at delivering global solutions for our customers," said FedEx Services vice president Raj Subramaniam.
To market its new policy, the company is launching an advertising campaign, "FedEx. Solutions Powered by People," to demonstrate how the local knowledge and expertise of its team members in Asia Pacific combined with the strength of its global network, create opportunities for businesses at home and abroad.
Commencing in early November, the campaign will be rolled out in China, Hong Kong, Japan, Taiwan, Singapore and South Korea. This year's campaign is targeted towards small and medium-sized customers, which account for 90 per cent of all the businesses in the Asia Pacific region.
"While the FedEx global footprint spans more than 220 countries around the world, it is through the insights and expertise of our local people that we excel at delivering global solutions for our customers," said FedEx Services vice president Raj Subramaniam.
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