Founder of PT. SINAR LATIMOJONG


PT. Sinar Latimojong is primarily focused on shipping management and seaman recruitment agencies. The company was established and formed in 1997. It was founded in 10 July 2003 during the periods of 1997 until 2003 the company was successful in becoming a domestic and international shipping agents. Every year the company evaluates its programs, relating to its agencies services and seaman recruitments. This is an effort to make the company and the team successful ones, under the banner of PT. Sinar Latimojong. It is a company, which has wide experiences, dealing with shipping management and seamen agencies. The staff work closely as a team, with the aim to contribute to the success of Indonesian and International marine and shipping industries.

There is no doubt that oversea-agencies could definitely rely upon the services and cooperation of this company （PT Sinar Latimojong）. We are therefore, looking forward to work together with you as partners in ensuring the smooth running of shipping and seafarers industries both in Indonesia and abroad.

















• Mission Statement, Corporate Objectives and Strategies

MISSION STATEMENT

PT. Sinar Latimojong will provide maximum service, at competitive prices, to both domestic and international customer’s satisfaction, while providing talented, skilled and qualified seamen that follows all relevant regulatory requirements.
CORPORATE OBJECTIVES



The major objectives to be achieved by P.T. Sinar Latimojong in the next three year include:
• Successful development of export markets for seamen, beginning with South East Asia by the end of 2005 and then further expansion into European Nations, Middle East, and the United States of America in 2008.
• Sales increase at 10% per annum, through the regaining of market share in the South East Asian market.
• Net profit to increase from 20% to 30% of sales in 2007 and maintained at this level. Gross profit to be maintained at around 60% of sales.













• Marketing Objectives, Market Segment and Target Market



The fragment nature of South East Asian market and the large number of competitive service suppliers suggests realistic marketing objectives as follows:
• Achieve the company’s awareness in target markets of 10% at the end of year 1,20% at the end of year 2 and 30% at the end of year 3； and
• Achieve market share of relevant service markets of 0,5% at the end of year 1,1% at the end of year 2 and 25 at the end of year 3.



Our markets are segmented into geography categories:
• South East Asian
• Europe
• Middle East
• Australia
• U.S.A




Countries that have a strong economic in the shipping industries where the distribution of good and service are relying on ship as the medium transportation.